Consumer Research
Overview
The Business Research Company employs a separate consulting team that uses leading research methodologies to conduct consumer research. Their skills include (but are not limited to) questionnaire design, online and offline fieldwork, coding, analysis and analytics. We also provide our clients with market research surveys and quantitative research support activities, and our reports cover in-depth quantitative and qualitative analysis for any market that the client wishes.
Quantitative Consumer Research
Our experts are skilled in doing quantitative consumer research. We identify the representative sample for your target market, conduct surveys and present the findings in our reports.
- Customer satisfaction
- Customer segmentation & targeting
- Advertising & branding
- Product design & development
- Pricing sensitivity measurement
- Brand tracking
- Employee satisfaction
- Mystery shopping
- Questionnaire design
- Questionnaire programming
- Panel creation and management
- Online or CATI, using SurveyMonkey or informIT
- Thousands of c-level business contacts
- Excel or SPSS delivery
- Cross tab
- Statistical analysis
- Multivariate, linear, correlation, cluster, factor, conjoint analysis significance testing and linear regression
- Data visualisation and analysis
Qualitative Consumer Research
Our researchers collect data using various methods and gather information which is then presented in the reports in a clear, concise manner.
- Customer satisfaction, experience, journey
- Concept & product testing
- Brand & advertising testing
- Questionnaire design
- Depth interviews
- Focus groups
- Video
- Online communities
- Response coding
- Transcripts and summaries
- Storyboarding
- Conceptual analysis
- Client ready presentation
- Gamification
- Action research
- Stimulus response
- Storytelling/ storyboarding
- Word association
