Develop Products And Services
Overview
The Business Research Company has had many clients that required assistance with their product or service portfolios. We can help you create, test and develop your products and services, be it an existing product or the arisen demand for a new product. We use tools such as consumer panels, opinion studies with industry participants and key opinion leaders, product creation, and longitudinal studies on established offerings. The aim is to always give you actionable information on your market and help you sell more.
Example Projects Include:
Product Benchmarking:
A mid-sized webdata extraction company wanted to understand why larger clients were choosing other options. We created a study benchmarking ten competitors on criteria such as disparate and similar data functionality, formats, data integration, ease of use, service, price. On the basis of the study the client realised that the superior group work functions and ease of use functions of its competitors were giving them a significant advantage.
