Identify Market Opportunities


Expect Change. Analyse the Landscape. Take the opportunities. Stop being the chess piece; become the player. It’s your move
- Tony Robbins

New opportunities are created and lost every day as you go up against your competitors for business. The Business Research Company helps you in identifying new market opportunities by finding market gaps, unmet needs, upcoming trends and growth markets to help you monetize on the opportunity before your competitors.

Market Identification and Assessment Research

  • Blue Sky Thinking
  • Mega-trend Analysis
  • Market Monitoring
  • Porters Five Forces
  • BCG Matrix
  • Unmet Needs Analysis
  • Life cycle Analysis

Market Understanding & Structural Analysis

  • Definition
  • Product and Service Types
  • Applications
  • Supply Chain
  • Value Chain
  • Distribution Landscape
  • End Users

Market Entry Research Studies

  • Market Sizing & Segmentation by
    • Geography
    • Application
    • By Distribution Channel
    • By Indication
    • Customer Segment
    • By Product Type
    • By End User Market
    • By Production
  • Competition Analysis and Tracking
  • Market Value Chain Analysis
  • Distributor Analysis
  • Business Partner Search & Due Diligence
  • Product pricing, benchmarking and analysis

Example Projects Include:

Market Assessment:

A leading mobile phone manufacturer wanted a study of the rapidly developing 3G phone market in Myanmar. Our research combined secondary sources, observation and in-person interviews. Outputs included market revenues, market trends and assessment and forecasts. Specific local factors, identified through interviews with leading figures, fed into the client’s marketing strategy.

Market Entry Study:

A company which had recently entered the Asian cyber security market wanted to understand the best markets and companies to sell to. We delivered a database of the 100 largest companies in Asia by cyber security spend, and their security policies and concerns. The project helped the client focus its marketing effort.