Optimise Your Marketing Mix


Marketing without data is like driving with your eyes closed
- Dan Zarella

Market More Effectively

The Business research company helps you optimize your marketing mix by answering the 4Ps of marketing for your business, product and service. We help you re-focus your marketing budgets to the channel with the highest ROI and help you frame the key marketing messages for your target customers.

Want to optimise your marketing mix and strategy?

We provide tailor made consumer research studies that help you understand what your target customer wants

  • Product and service benchmarking
  • Concept testing
  • Price benchmarking
  • Consumer surveys
  • Mystery shopping
  • Sensitivity analysis

Distribution Strategy

  • Distribution channel analysis

Want to create marketing content?

You have thoroughly understood your customer but you need help in targeting them with effective marketing content. We have got you covered, our in-house consultants come with years of experience in marketing, content, research and management functions across various industries that will help you create the right marketing content for your potential target audience.

What type of marketing content can we can create for you?

  • Blogs
  • Marketing Presentations/Packs
  • Website Content
  • Whitepapers
  • Product Brochures
  • Social Media Posts

Want to test your marketing content?

You have devised your marketing content and now would like to test it to ensure that you have got it right. We help you test your company’s marketing messages to its target audience.

Marketing Strategy

  • Consumer test marketing messages
  • A/B testing
  • Channel testing

Example Projects Include:

Consumer Survey:

A manufacturer of televisions wanted to understand consumer attitudes to Smart TVs in India. We ran a survey of 4,000 consumers, split into 40 segments. The information gave the client a much clearer idea of changing Indian consumer preferences.

Client Survey:

One of the world’s largest office equipment companies wanted to know more about attitudes to buying office equipment in leading companies in the US. Our large panel of COOs and purchase managers provided the basis for the research. We delivered a detailed report covering changing purchasing preferences for office equipment in the US.